KesselsKramer

KesselsKramer is an independent advertising agency established by Erik Kessels and Johan Kramer [nl] in 1996. It is based in Amsterdam with offices in London and Los Angeles, and a staff of about fifty.

Tim Clark, writing in Time, called KesselsKramer "legendary and unorthodox".^[1] Its notable advertising campaigns have been "The Worst Hotel In The World" for Hans Brinker Budget Hotel in Amsterdam,^[2][3][4] and "I Amsterdam" for the city of Amsterdam.^[5] KesselsKramer has also worked for brands such as Nike, Levi's,^[6] Diageo,^[7] and developed the brands citizenM, Ben NL and Bol.com.^[8] Among current clients are NEMO Science Museum,^[9][10] Van Lanschot, and the International Documentary Film Festival Amsterdam.^[11]

The current leadership of KesselsKramer is formed by four partners: Matthijs de Jongh and Dave Bell, who have been partners since 1998, and Gijs van den Berg and Rens de Jonge, who both joined the partnership in 2018.^[12]

History

In 2002, KesselsKramer arranged the "other final", a soccer match between Bhutan and Montserrat, and produced a documentary film about this, The Other Final.^[13]