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Kevin Goetz
American entertainment researcher and entrepreneur From Wikipedia, the free encyclopedia
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Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine.[1]
Early life and education
Goetz grew up in East Brunswick, New Jersey.[2] He graduated from Rutgers University[3] in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.[4][5]
Career
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Goetz began his career at the National Research Group (NRG), a market research firm which later became part of the Nielsen Company.[6] He then worked at OTX, a consumer market research firm, where he became president of its motion picture group.[7]
In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects.[1][7] The company later merged with ASI Entertainment in 2014 becoming Screen Engine/ASI, expanding into television, gaming, and digitally delivered content.[8] In 2018, a private equity firm, The Wicks Group, acquired a 50% stake in Screen Engine.[9] The firm further expanded through several acquisitions including ticktBox in 2019,[10] Tapestry Research in 2021,[11] and Coherency in 2023.[12]
Goetz produced the film Wild Iris (2001), a Showtime production starring Laura Linney and Gena Rowlands.[13] He is the author of Audience•ology: How Moviegoers Shape the Films We Love, co-written with Darlene Hayman and published by Simon & Schuster in 2021. His second book, How to Score in Hollywood, co-written with Bob Levin, is due to be released in November 2025. Goetz hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.[14]
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Recognition
In 2001, the Los Angeles Times Magazine included him among the 100 most powerful and influential people in Southern California.[15] In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque.[16] He is a member of the Academy of Motion Picture Arts and Sciences,[17] the Television Academy,[14] and the Producers Guild of America.[14]
Personal life
Goetz lives in Beverly Hills, California.[14]
References
External links
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