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Khaadi
Pakistani fashion and lifestyle brand From Wikipedia, the free encyclopedia
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Khaadi (pronounced [kʰaːd̪iː]) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC.[1][2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan.[3]
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History
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Khaadi was founded in 1998 by Shamoon Sultan, and the first store was opened in Zamzama, Karachi in 1999.[4] Khaadi was originally a handwoven clothing brand. The brand then expanded to multiple stores within two years of its inception and introduced multiple product lines.[5] By 2002, Khaadi expanded its product line to include women's ready-to-wear items and later ventured into women's luxury wear with Khaadi Khaas in 2008.[citation needed]
In 2010, Khaadi expanded internationally as it opened stores in the UAE - first in Dubai and later in Abu Dhabi. In 2013, store launches were planned for the UK.[6]
Khaadi transitioned into a fast fashion retail brand in 2012. Khaadi further diversified and introduced Khaadi Kids and Khaadi Home from 2012 to 2013, followed by the launch of Khaadi Fragrances in 2019. By 2016, its revenue had reached 16 billion.[7]
In 2020, Khaadi enlisted Landor & Fitch's help in designing The Experience Hub,[8][9] which opened in December 2021. It is a 32,000 square-foot space in Karachi that functions as a retail space with its own cafe.
In 2022, IFC (member of the World Bank Group)[10] became the first investor with an equity of $25 million for a minority stake in Khaadi Corporation.[11] The funding has helped the company accelerate its growth by expanding its retail footprint and online global sales.
In 2014, Khaadi opened a 1,630 square-foot store at the Bull Ring shopping centre in Birmingham, and other locations in Westfield London and Westfield Stratford City in East London. It proceeded in September 2015 to open a store in Highcross Leicester[12][13] and a 22,000 square-foot store at Karachi's Dolmen Mall Clifton.
In 2024, Khaadi expanded its operations in the US with a 5,500-square-foot “Experience Store” at Tysons Corner Center in Virginia.[14][15]
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Brand identity
The word Khaadi is coined from the word Khaddi (pronounced [kʰaːdiː], Khādī), meaning handloom. The fingers in the original logo signified the weavers’ hands and the work that goes into the final product.[8]
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2021–Present
References
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