Klik (candy)

Klik (Hebrew: קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.

Klik

Product type	Confectionery
Owner	Unilever
Country	Israel
Markets	Israel, North America, United Kingdom, France, Australia, Argentina
Website	https://www.unilever.co.il/brands/nutrition/klik/

Overview

Milk and white chocolate pearls by Klik.

In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.^[1]

History

Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.^[2]

In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.^[3][4]

In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.^[5][6][7]