Knock-off Nigel

Knock-off Nigel was a 2007 television campaign against copyright infringement in the United Kingdom.

The campaign included a series of television advertisements in which the eponymous Nigel was described as having bought unlicenced DVDs, illegally downloaded films, and so on, to the accompaniment of a derisive song: "He's a knock-off Nigel..." As a result of his wrongdoings, Nigel was left lonely and despised by his peers.^[1][2]

Further reading

• "U.K. Industry Trust Unveils 'Knock-Off' Ad Campaign" by Lars Brandle, Billboard.com (May 15, 2007)
• The SAGE Handbook of Intellectual Property, ed. Debora Halbert and Matthew David, SAGE Publications (2014)
• Understanding Copyright: Intellectual Property in the Digital Age by Bethany Klein, Giles Moss, Lee Edwards, SAGE Publications (2015)
• Transnational Financial Crime by Nikos Passas, Taylor & Francis (2017)
• Film Piracy, Organized Crime, and Terrorism by Gregory F. Treverton, RAND Corporation (2009)

See also

• Beware of illegal video cassettes
• Don't Copy That Floppy
• Home Recording Rights Coalition
• Home Taping Is Killing Music
• Piracy is theft
• Public information film (PIF)
• Public service announcement
• Spin (public relations)
• Steal This Film
• Who Makes Movies?
• You can click, but you can't hide
• You Wouldn't Steal a Car