KraftWorks

KraftWorks is an advertising agency located in New York City.^[1] KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft.^[2] According to the agency's website, KraftWorks' clients have included Playtex,^[3] Aldo,^[4] Joseph Abboud, and others.

KraftWorks

Type of site	Independent
Founded	2000
Headquarters	New York City, United States
Area served	Worldwide
Key people	Neil Kraft (President, Chief Creative Officer)
Industry	Advertising, Marketing
URL	www.kraftworksnyc.com

Notable clients

KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others.^[5]

• Bali Intimates
• Playtex
• Elizabeth Arden^[6]
• Coty, Inc.
• Glaceau
• Cointreau^[5]
• Calvin Klein^[7]
• Voss
• Vespa^[8]
• Joseph Abboud
• Jantzen^[9]
• In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion.^[10]

Additional clients that KraftWorks has partnered with are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Dion, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.^{[citation needed]}