Lava (soap)

Lava is a heavy-duty hand cleaner in soap bar form manufactured by the WD-40 Company. Unlike typical soap bars, Lava contains ground pumice, which gave the soap its name. The soap and pumice combination is intended to scour tar, engine grease, paint, dirt, grime, filth, and similar substances from the skin. The original Lava soap (without moisturizers), which was a beige-colored bar, is no longer manufactured.^{[citation needed]}

Lava

Product type	Soap
Owner	WD-40 Company
Country	St. Louis, Missouri, United States
Introduced	1893; 132 years ago (1893)
Previous owners	Waltke Company (1893–1927) Procter & Gamble (1927–1995) Block Drug (1995–1999)
Website	www.lavasoap.com

History

Lava soap was developed in 1893 by the William Waltke Company of St. Louis.^[1] In 1927, Procter & Gamble acquired the Lava and Oxydol brands from William Waltke Company. P&G sold the Lava brand to Block Drug in 1995.^[2] The WD-40 Company acquired the brand from Block Drug in April 1999.^[3]