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Oxydol

Laundry detergent brand From Wikipedia, the free encyclopedia

Oxydol
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Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.

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History

Inception and early years

It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1930. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".[citation needed]

In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.[citation needed]

Later years

In 1992, Ultra Oxydol was introduced.

P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]

In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.[citation needed]

In 2021, FMCG Global Brands Limited, acquired the Oxydol brand for the United Kingdom.[citation needed]

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References

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