Lay's Wow chips

Lay's Wow Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers.^[1] Warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."^[2] Studies sponsored by Olestra's manufacturer, Procter & Gamble, contradicted many of the anecdotal reports of digestive symptoms, but did not increase public acceptance of products containing Olestra.^[3]

Lay's Wow Chips

A bag of Nacho Cheesier Doritos WOW from 1998
Place of origin	United States
Created by	Frito-Lay
Main ingredients	Potatoes, Olestra

Frito-Lay eventually rebranded the WOW Chips to "Light". However, the products were discontinued in 2016.