Ruffles (potato chips)

Ruffles (known as Lays Maxx or Lays Max in some countries, Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948.^[1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay.^[2]

Ruffles

Opened bag of Ruffles All Dressed potato chips
Product type	Potato chips
Owner	PepsiCo
Produced by	Frito-Lay
Country	United States
Introduced	1948; 77 years ago (1948)
Markets	Worldwide
Previous owners	Bernhardt Stahmer
Tagline	Ruffles have RRRidges.
Website	ruffles.com

Flavors

Ruffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors, although some of these variants are produced exclusively for regional markets. Existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.

In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.^{[citation needed][3]}

In Mexico, it has already been sold in the flavors of jamón, buffalo salsa, and chile con queso. In Brazil, it has an exclusive flavor: onion and parsley, but it also has other limited flavors like yakisoba, stroganoff, honey mustard,^[4] pepperoni, feijoada, burritos,^[5] ribs, pizza and lime.^[6]

Marketing

In 2013, a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that appeared in commercials aimed at the adult audience.^[7] The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging.^[8]

See also

• McCoy's (similar UK product)
• Seabrook (similar UK product)
• List of brand name snack foods