Libera Award for Marketing Genius

The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012.^[1] The category was known as Light Bulb Award in 2012 to 2014.

Libera Award for Marketing Genius
Country	United States
Presented by	American Association of Independent Music (A2IM)
First award	2012
Currently held by	Domino Recording Company for Wet Leg's Wet Leg (2023)
Website	liberaawards.com

It was first presented to Epitaph Records and Anti- were the first recipients of the award for the Invite-Only Listening Party hosted to promote Tom Waits' 2011 album Bad as Me. Since 2015, a set of nominees is presented annually.

Winners and nominees

Year	Recipients	Artist	Work	Ref.
2012	Epitaph Records and Anti-	Tom Waits	Invite-Only Listening Party	[2]
2013	Glassnote Records, Gentlemen of the Road, and Mumford & Sons	Mumford & Sons	The Stopover Tour for Babel	[3]
2014	Warp  · Marketing leads: Steven Hill and Josh Berman	Boards of Canada	Tomorrow's Harvest album	[4]
2015
	Mass Appeal Records  · Marketing lead: Run the Jewels	Run the Jewels	'Meow the Jewels / Tag the Jewels'	[5][6]
	311 Music  · Marketing lead: Rich Lyne	311	Ster3ol1th1c PledgeMusic album release campaign
	Warp  · Marketing lead: Steven Hill	Aphex Twin	Syro album release campaign
	Loma Vista Recordings  · Marketing lead: Adam Farrell	Little Dragon	1-800-NABUMA campaign
	Merge Records  · Marketing lead: Becky Mormino	Various Artists	'Or Thousand of Prizes: Merge 25' campaign
	RED Music  · Marketing lead: Alex Brody	Various Artists	'Ten Bands One Cause: Pink Vinyl'
	Luaka Bop  · Marketing lead: Eric Welles Nystrom	William Onyeabor	William Onyeabor Box Set campaign
2016
	Mass Appeal Records  · Marketing leads: Amaechi Uzoigwe, Zena White, and Amit Nerurkar	Run the Jewels	#12DaysofRTJ	[7][8]
	4AD  · Marketing lead: Pablo Douzoglou	Grimes	Art Angels album
	ADA and Chegg Music 101  · Marketing lead: Heather Hatlo-Porter and Brandon Squar	Macklemore & Ryan Lewis	Chegg Music 101
	ATO Records  · Marketing lead: Jon Salter	Alabama Shakes	Sound & Color album
	Doomtree Records  · Marketing lead: Dessa and Lazerbeak	Various Artists	Doomtree Pop Quiz
	Nuclear Blast  · Marketing lead: Joanna Noyes	Slayer	God Listens to Slayer!
	Razor & Tie  · Marketing lead: Karen Dillett	Starset	Planetarium Shows
	RED Music  · Marketing lead: Alex Brody	Various Artists	Ten Bands One Cause
	Relapse Records  · Marketing leads: Corey Zaloom and Bob Lugowe	Torche	Torche Vs. Robots
2017
	Young Turks  · Marketing leads: Pablo Douzoglou and Blake Thomas	The xx	I See You album	[9][10]
	Jagjaguwar  · Marketing leads: Phil Waldorf and Tom Davies	Bon Iver	22, A Million album
	Daptone Records  · Marketing leads: Nydia Davila, Victoria Morris, and Joanna Noyes	Charles Bradley	Changes album
	Mass Appeal Records  · Marketing leads: Amit Nerurkar, Chris Mcilvenny, and Annie Chen	DJ Shadow	"Nobody Speak" campaign
	ATO Records  · Marketing leads: Jon Salter and Laura Lyons	Joseph	I'm Alone, No You're Not album
	XL Recordings  · Marketing leads: Adam Berman, Pablo Douzoglou, and Blake Thomas	Kaytranada	99.9% The Game
	ATO Records  · Marketing leads: Jon Salter, Dave McClain, and Laura Lyons	King Gizzard & the Lizard Wizard	Nonagon Infinity album
	XL Recordings  · Marketing leads: Radiohead and Scott Wright	Radiohead	Radiohead Disappears from the Internet
2018
	Run the Jewels  · Marketing leads: Amaechi Uzoigwe and Lee Martin	Run the Jewels	Call Ticketron! - 646.846.RTJ3 (www.1215.runthejewels.com)	[11][12]
	Sub Pop  · Marketing lead: Jon Strickland	Bob's Burgers	Bob's Burgers album
	ATO Records  · Marketing leads: Eric Moore, Jon Salter, and Dave McClain	King Gizzard & the Lizard Wizard	Polygondwanaland album
	Beggars Group  · Marketing leads: Rian Fossett, Marisa Gesualdi, Gabe Spierer, and Hana Mogulescu	Perfume Genius	"Wreath" video contest
	Beggars Group  · Marketing leads: Radiohead, Patrick North, Blake Thomas, Pablo Douzoglou, and Claire Taylor	Radiohead	OKNOTOK
	Secretly Group  · Marketing leads: Phil Waldorf and Tom Davies	Slowdive	Slowdive album campaign
2019
	Warp	Aphex Twin	Collapse EP	[13][14]
	ATO Records	King Gizzard & the Lizard Wizard	Reissues Campaign
	Dead Oceans	Khruangbin	Con Todo el Mundo album
	Partisan Records	Idles	Joy as an Act of Resistance album
	Studio One	Various Artists	Reggae Month
2020
	300 Entertainment	Megan Thee Stallion	"Hot Girl Summer" single	[15][16]
	XL Recordings	Thom Yorke	Anima album
	Rough Trade Records	Black Midi	Schlagenheim album
	Young Turks	FKA Twigs	Magdalene album
	Dead Oceans	Better Oblivion Community Center	Better Oblivion Community Center album
2021
	Beggars Group	Supporting Indie Retail #loverecordstores Campaign		[17]
	Jewel Runners, LLC	Run the Jewels x Cyberpunk 2077	"No Save Point"
	Dead Oceans	Phoebe Bridgers	Punisher
	Light In the Attic	Social media and digital marketing
Matador Records	Perfume Genius	Set My Heart on Fire Immediately
2022
	Dead Oceans	Japanese Breakfast	Jubilee	[18]
	4AD	Helado Negro	Helado Negro Ice Cream Tricycle
	ATO Records	King Gizzard & the Lizard Wizard	Official Bootlegger Series
	Death Row Records		Death Row Records 30th Anniversary
	Lex Records	Eyedress	Mulholland Drive
Ninja Tune	Bicep	Isles
2023
	Domino Recording Co.	Wet Leg	Wet Leg	[19] [20]
	Partisan Records	Fontaines D.C.	Skinty Fia
	Loma Vista Recordings	Ghost	IMPERA
	Stones Throw Records	Sudan Archives	Natural Brown Prom Queen
	Secretly Canadian	Yeah Yeah Yeahs	Cool It Down