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Lifestyle store
Retail store identified with a lifestyle From Wikipedia, the free encyclopedia
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A lifestyle store is a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirational lifestyle. Lifestyle stores may include clothing, housewares, furniture, stationery, gifts, and so on.[1][2]
Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".[3]
The pioneer in this sector was Design Research, started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, from furniture to clothing, from toys to pots and pans, at a wide range of prices.[4]
Lifestyle stores include:
- Design Research (defunct)
- Habitat (known as "Conran's" in the U.S.)[5]
- Crate & Barrel[6]
- Workbench[6]
- Muji[2]
- Pottery Barn[6]
The concept is sometimes extended to retail stores that stock different product lines from the same fashion brand.[7]
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References
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