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Liver King
Fitness social media influencer From Wikipedia, the free encyclopedia
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Brian Michael Johnson (born March 2, 1978),[1] known by his online alias Liver King, is an American health and fitness social media influencer and businessman. He is known for promoting what he calls an "ancestral lifestyle", which includes the consumption of raw organ meats, a practice for which Johnson has received criticism from medical professionals. Though he claimed to not rely on anabolic steroids or other supplements, it was revealed in 2022 that Johnson had been spending more than $11,000 a month on steroids.
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Early life
According to Johnson's website, the Johnson family were originally from Oklahoma, but Brian was born in Ceiba, Puerto Rico due to his father's job in the US Air Force, and soon after relocated to Lackland Air Force Base in San Antonio, Texas. When Brian's father, Philip D. Johnson, died suddenly while Brian was still an infant, he and his brother stayed in San Antonio due to a military-assisted living situation and were raised by their mother.[2]
Johnson claims that he was active in sports growing up, particularly BMX, but was undersized for his age, and had a bad speech impediment that required extensive speech therapy. He stated that he was bullied frequently, and claims that he was knocked unconscious after a bully punched him in the back of the head on the first day of middle school.[2]
He attended Texas Tech University, where he majored in biochemistry.[3]
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Career
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Perspective
Following his degree, Johnson relocated to Houston to pursue a job as a pharmaceutical rep,[4] and later owned a stake in his wife's dental practice.[5] In 2021, he went viral on social media for promoting what he refers to as an "ancestral lifestyle",[6] which is based around nine "ancestral tenets".[7] This includes the shunning of modern conveniences, performing taxing physical exercise routines and consuming large amounts of raw unprocessed organs and meat, especially liver.[8] His moniker "Liver King" is derived from this practice.[9] Since 2015, Johnson and his wife Barbara have been selling fitness supplements online,[9] with the Liver King persona promoting the business.[10]
Medical professionals have criticized Johnson for promoting potentially dangerous misinformation,[11][12][8][13] and giving his followers the impression that they can also achieve an ideal body with supposedly natural methods.[14][15] The meat-rich diet Johnson recommends is high in saturated fat, which is associated with an increased risk of heart disease and high cholesterol levels, and may also result in digestive issues.[11][12]
Despite repeatedly denying having ever used anabolic steroids to attain his physique, a leak of private e-mails in late 2022 revealed that he had spent over $11,000 a month on steroids, and was taking 16 vials of performance-enhancing drugs each month, including five steroids and one synthetic protein hormone.[16] He then apologized for misleading his viewers about his "pharmacological intervention" in a YouTube video. In the video, in which Johnson admitted to taking around 120 mg of testosterone per week, he added that there is "a time and place" for such interventions to be made.[17]
Johnson co-owns the supplement company Heart & Soil with animal-based diet proponent and MD Paul Saladino.[18]
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Legal issues
Following the revelation that Johnson had taken steroids and other substances for years, some of his followers filed a lawsuit, accusing Johnson of deception and demanding $25 million in compensation.[19] The lawsuit was later discontinued.[20][21][22]
On June 24, 2025, the Austin Police Department arrested Johnson on a charge of terroristic threat, a Class B misdemeanor. The police department confirmed Johnson was arrested for repeatedly threatening physical harm against Joe Rogan on his Instagram profile and traveling to Austin, Texas, where Rogan lives, while continuing to make such statements.[23][24] Johnson's use of steroids had previously been the subject of one of Rogan's podcast episodes.[25] He was released on $20,000 bail later that same evening and was ordered to neither contact nor physically approach Rogan or his family,[26] and also undergo a mental health evaluation.[27]
In the media
Johnson is the subject of the 2025 Netflix documentary, Untold: The Liver King.[28] Director Joe Perlman stated that he had taken a personal interest in Johnson’s story and what the influencer was willing to do to keep and expand his social media following.[29] Writing for Time, Charlotte Lytton stated that the documentary was not particularly critical of Johnson, and doubted the sincerity of the fitness influencer.[30] Rhik Samadder of The Guardian wrote that Untold was witty and " frequently hilarious" at the cost of Johnson, and wished that the documentary had a longer running time.[31]
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See also
References
Wikiwand - on
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