Lokalise

Lokalise is localization platform designed to help teams adapt digital content for multilingual audiences.^[1] Formerly known as a translation management system (TMS), Lokalise has evolved to offer AI translation as a service and plug-and-play automation while serving as a central hub for managing translations across mobile apps, websites, software, games, and other digital products. The company is headquartered remotely and operates globally.

Lokalise

Company type	Private
Industry	Translation and localization
Founded	2017; 8 years ago (2017) in Riga, Latvia
Founders	Nick Ustinov and Petr Antropov
Headquarters	Fully remote
Key people	Sophie Krishnan (CEO)
Number of employees	250+ (2022)
Website	lokalise.com

Overview

Founded in 2017, Lokalise is a B2B SaaS company that streamlines the localization process for product, development, design,^[2] marketing, and localization teams. The platform integrates with over 60 third-party tools, including GitHub, GitLab, Figma, Contentful, and Zendesk. Lokalise combines human translation with AI orchestration, automatically choosing between multiple AI engines based on context, language pair, and content type.

History

Lokalise was founded in 2017 in Riga, Latvia,^[3] by Nick Ustinov and Petr Antropov,^[4] who identified a need for a developer-centric localization platform that could integrate into modern software workflows. Drawing from their own experiences in software development, they aimed to create a solution that would streamline the localization process for agile teams.

Initially bootstrapped,^[5] Lokalise achieved early traction through a product-led growth strategy, attracting a customer base across various industries. In September 2020, the company raised its first external funding, securing $6 million in a Series A^[6] round led by Mike Chalfen, with participation from Capital300 and several angel investors, including Andrey Khusid (Miro), Nicolas Dessaigne (Algolia), and Des Traynor (Intercom).^[7] This investment enabled Lokalise to expand its team, enhance its platform, and transition to a fully remote work model.

Building on this momentum, Lokalise announced a $50 million Series B^[8] funding round in December 2021, led by CRV, with participation from Creandum, Dawn Capital, and existing investors such as Chalfen Ventures, 3VC, and S16VC.^[9] This round enabled the company to enhance its AI capabilities, build out enterprise-grade features, and grow its team across engineering, sales, and customer success. Around this time, Lokalise began expanding its use case coverage beyond core product localization to include marketing and support content.

In October 2023, Lokalise underwent a leadership transition, with Sophie Krishnan appointed as the new CEO.^[10] Krishnan brought experience in scaling SaaS businesses. Co-founders Ustinov and Antropov remained involved, with Ustinov taking on the role of Chief Innovation Officer and Antropov focusing on strategy and corporate development.

As of today, the company has expanded its customer base to over 3,000 organizations worldwide,^[11] including clients like Mastercard, Toyota, HP, Revolut,^[12][13][14] Notion, and Yelp.

Products and services

Lokalise offers a cloud-based translation management and localization platform that enables businesses to streamline multilingual content creation. The platform supports the localization of mobile apps, websites,^[15] software, games, and marketing materials. Customers can choose from multiple translation options—professional human translation services, pre-approved content reuse via translation memory, or AI-powered translation, which automates the process with contextual accuracy.^[16] Lokalise's AI orchestration selects an engine (such as DeepL, Claude Sonnet 3.5, GPT-4o, or Google Translate) for each content type and language pair.^[17][18]

With over 60 native integrations—including GitHub, Figma, Jira, Contentful, and Zendesk^[19]—Lokalise fits into development and content workflows. Its automation capabilities allow teams to automate quality assurance (QA) checks, manage branching workflows, perform in-context editing, and deploy content using over-the-air (OTA) updates. The platform is also accessible via API and SDKs for custom development.

Operations

Lokalise operates under a fully remote model with employees across more than 25 countries.^[20] Its registered offices are located in:

• United States: 3500 South DuPont Highway, Suite BZ-101, Dover, DE 19901
• European Union: Audēju 15–4, Riga LV-1050, Latvia
• United Kingdom: 3rd floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT

Lokalise serves customers in North America, Europe, Asia, Australia, and South America.

Business model

Lokalise operates under a B2B SaaS subscription model. Its pricing structure has tiers based on feature sets, users, and translation volume. The platform is designed for scalability and customization, appealing to startup and enterprise clients.

Funding and investors

Lokalise began as a bootstrapped company, achieving early traction and growth without external capital. In September 2020, the company raised its Series A funding round of $6 million, led by investor Mike Chalfen, with participation from Dawn Capital and other investors. This investment helped Lokalise scale its product, grow its engineering and go-to-market teams, and expand globally across North America, Europe, and Asia-Pacific.

In December 2021, Lokalise secured a Series B funding round of $50 million,^[21] led by CRV. The round saw participation from Creandum, Dawn Capital, and existing investors including Chalfen Ventures, 3VC, S16VC, and several angel investors. This investment enabled Lokalise to accelerate hiring, enhance product development, and expand its partnership ecosystem.

Customers and industry reach

Lokalise serves a range of industries, including:

• Fintech: bunq, TransferGo
• Automotive: Toyota, Hyundai, Michelin, Carfax
• E-commerce: HP, Yelp, Amazon, OLX Group
• Tech and SaaS: Gong, Navan, Sage HR, IBM
• Healthcare: Sanofi, Maven Clinic, Labcorp, doxy.me

Key partnerships and integrations

Lokalise has integrated with an array of platforms across the software development and content ecosystem:

• GitHub, GitLab, Bitbucket
• Figma, Sketch
• Contentful, WordPress,^[22] Storyblok, Hygraph
• Zendesk, Intercom
• API and CLI access for custom workflows

Language Service Providers include: Argos,^[23] Acclaro, Translated, Language Inspired, and several others.

Through its Solutions Partner Program, Lokalise collaborates with digital agencies, localization providers, and tech consultants.

Technical features

Lokalise has introduced several features to the localization sector. These include over-the-air (OTA) updates for mobile and web apps, design-stage localization plugins for Figma and Sketch, and context-aware AI translations.^[24] The platform also includes features such as activity webhooks, customizable workflows, and Review Center—a collaboration space for teams with varying roles and responsibilities.

Over the last two years, Lokalise has expanded its use case support across product, support, and marketing content, ensuring localization is accessible at all stages of content creation and development maturity.^[25]

Notable features include Lokalise AI, a contextual AI translation engine that selects machine translation models for specific tasks. In 2023, Lokalise introduced AI-powered Language Quality Assurance (LQA) tasks, automated glossary enforcement, and AI translation variants, allowing users to refine and rephrase translations. These features were followed by long-form content enhancements for marketing and support localization, advanced glossary term handling, and AI-driven translation memory integration.

Throughout 2022–2024, Lokalise rolled out several platform updates:

• Integration and Automation: Released SDKs for Flutter, Node, and Ruby; introduced integrations with platforms like Webflow, Hygraph,^[26] Freshdesk, Iterable, Ditto, Drift, and more.
• Collaboration Tools: Improved project branching, added translation-level comments, and introduced guest user access for review tasks.
• Content Management: Enabled import/export processing for long-form content and multilingual document previews.
• Analytics and Insight: Debuted Lokalise Analytics, a feature set offering usage dashboards, capacity planning tools, and translation quality insights.
• Workflows Automation: In June 2024, the company opened a beta waitlist for its upcoming Workflows feature, designed to automate task creation, progress tracking, and content exchange in localization pipelines.

Awards and recognition

G2 Awards:

• Named a leader for 13+ consecutive quarters (as of Fall 2022)
• Top rankings in categories like Computer-Assisted Translation, Localization Software, and Translation Management Software
• Multiple awards in G2's 2023, 2024, and 2025 reports

Frost & Sullivan:

• Top 3 Translation Management Systems, 2024^[27]

Accel:

• Included in the Top 100 European Cloud Companies (2020)^[28]

Sifted:

• Named a top SaaS startup to watch in Europe (2021)^[29]