Lorenzo Servitje

Lorenzo Servitje Sendra (Spanish pronunciation: [loˈɾenso seɾˈβiɟʝe ˈsendɾa]), (November 20, 1918 – February 3, 2017) was a Mexican accountant and businessman, who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with four partners, Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata.

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Quick facts Born, Died ...

Lorenzo Servitje
Born	Lorenzo Servitje Sendra November 20, 1918 Mexico City, Mexico
Died	February 3, 2017(2017-02-03) (aged 98) Mexico City, Mexico
Occupation	Businessman
Known for	Co-founder, Grupo Bimbo
Spouse	Carmen Montull Valles
Children	8, including Daniel Servitje

Servitje was born in Mexico City on November 20, 1918. His father, Juan Servitje, a baker by profession, and his mother, Josefina Sendra, had immigrated to Mexico from Catalonia in Spain.^[1]^[2] His granddaughter is the actress Marina de Tavira, who appeared in the film Roma.

Servitje is credited with expanding Bimbo from a small, Mexican baking company into a multinational conglomerate that has acquired more than 100 domestic and international brands, including Thomas', Entenmann's, Stroehmann, Oroweat and Freihofer's.^[1]^[2] Servitje was Bimbo's president from 1945 to 1981, and remained chairman until 1994.^[2]

He co-founded Bimbo in 1945 with ten delivery vans and thirty-eight employees.^[1] By 2017, Bimbo owned 100 brands in 22 countries. The company reported $10.7 billion in sales in 2015.^[1]

Biography

Death

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