Love Fire

"Love Fire" is a song by the Japanese seven-member boy group Psychic Fever from Exile Tribe. It was released digitally on April 2, 2024, by LDH Records as the lead track from their second original EP, Psychic File II. The song was written by Elione and composed by Nils Rulewski Stenberg and Julie Yu.^[1]

"Love Fire"
Single by Psychic Fever from Exile Tribe
from the EP Psychic File II
Released	April 2, 2024 (2024-04-02)
Genre	R&B, pop
Label	LDH Records
Songwriter	Elione
Composers	Nils Rulewski Stenberg, Julie Yu

Background

The song combines a Y2K-inspired sound and a familiar R&B-style melody reminiscent of early-2000s music with modern Atlanta bass elements, resulting in an upbeat love song.^[2]

In an interview with Real Sound, member Weesa commented on the originality of the title "Love Fire" and the phrase "Mera Mera Me," stating that it was "an expression no one has ever used before—it's addictive."^[3] Psychic Fever often selects their own choreographers for each release. For "Love Fire," choreography was jointly created by member Jimmy and Macoto from the dance crew Riehata Tokyo.^[3]

Music video

The music video premiered on April 2, 2024, simultaneously with the EP's pre-release. It was directed by Spikey John, who had also directed their previous video "Just Like Dat" feat. JP the Wavy, the group's first to surpass ten million views.^[2]

The video features a minimalist white set where lighting colors and transitions highlight the members' charisma and strength. According to The First Times, reducing background elements was intended to emphasize the members' presence and dance skills.^[1]

Promotion and performances

In May 2024, the group's first terrestrial television program PSY PSY! Psychic Fever (Nippon TV) aired a studio live performance of "Love Fire," which was later uploaded to YouTube. During their promotional tour in Los Angeles, "Love Fire" gained local popularity, with audience members reportedly singing along to the Japanese lyrics.^[4]