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Mailjet
French email marketing platform From Wikipedia, the free encyclopedia
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Mailjet is a French email marketing platform founded in 2010. The company provides a cloud-based solution for designing, sending, and tracking both marketing and transactional emails. Mailjet operates globally and is used by marketing teams, developers and enterprises to integrate email delivery into their applications and campaigns.[1]
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History
Mailjet was founded in 2010 by Wilfried Durand and Julien Tartarin in Nantes, France, through the startup studio eFounders.[2]
In 2011, the company raised €2.5 million from Alven Capital.[3] Additional funding rounds followed, including €2.2 million in 2014[4] and $11 million in 2015, backed by Alven Capital, Iris Capital, and Seventure Partners.[1]
During this period, Mailjet expanded internationally, opening offices in New York City, London, and Berlin. By 2015, it reported more than 32,000 customers worldwide.[5]
In October 2019, Mailjet was acquired by the U.S. email platform Mailgun, which was backed by private equity firm Thoma Bravo.[6]
In December 2021, Mailjet became part of the Swedish cloud communications company Sinch through its $1.9 billion acquisition of Mailgun’s parent company Pathwire.[7][8]
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Products and services
Mailjet provides:
- Email API for transactional and bulk email delivery
- Marketing automation tools for creating segmented campaigns
- Drag-and-drop email editor for collaborative design
- SMTP relay and deliverability services
- Integrations with CMS, CRM, and e-commerce platforms
The platform emphasizes compliance with the GDPR and supports collaborative features aimed at marketing teams and developers.[9]
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Reception and industry context
Industry analysts and media have described Mailjet as one of the leading European email service providers, particularly noted for its GDPR-compliance focus and collaborative editing features.[10]
Following its integration into Sinch, Mailjet has been positioned as part of a broader omnichannel communications offering that includes messaging, voice, and verification APIs.[11]
See also
References
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