Main street manager

A main street manager is a United States professional who helps small cities and towns maintain and improve their main street typically through a government program or public–private partnership. Objectives may include economic, preservation, restoration, marketing, and relations between business, consumers and the government.^[1]

Objective

The primary objective is to develop and administer the main street program. The National Trust for Historic Preservation describes ten standards of performance for administering a main street program.^[2]

Role

• Develops and administers a city's main street program
• Assists and approves applications for grants, tax credits
• Design plans for preservation and/or restoration
• Develops marketing collateral and campaigns
• Advises city planners on parking
• Determines resources needed to maintain cleanliness, appearance,
• Schedules events and festivals. Advises planners.