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Majority Audio
British electronics company in audio equipment From Wikipedia, the free encyclopedia
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Majority Audio, or simply Majority, is a British electronics company based in Cambridge that primarily manufactures audio equipment. Its products include soundbars, turntables, digital radios, as well as DVD players. Majority also market products under its sister brand, Oakcastle.[1]
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History
Eddie Latham and PJ Scott founded Velocity Outlet in 2012, beginning as a side business for selling products on eBay.[2][3] The pair eventually launched its own branded line of products called Majority, the first product being Majority Verb wireless speaker in 2014.[4] The company expanded to selling in the continental Europe market in 2018 followed by the US in 2020.[5]
Products
Majority has marketed a variety of audio products including portable, tabletop and Hi-Fi units for amps. The Majority Histon is considered to be the budget digital radio unit.[6] Other radios include: the Little Shelford,[7] Eversden (water resistant),[8] and Petersfield (pocket sized).[9][10]
All-in-one audio units for home, featuring radio, CD player and Bluetooth, have been made called Majority Oakington.[11] In 2023, Majority launched the Bard and Quadriga connected home music systems.[12]
Majority also market portable media players. The Majority MP3 Player (later renamed Majority MP3 Go) is a small, low-cost player with 16GB memory, Bluetooth, and a clip, first released in 2023.[13][14] Later the company released the MP3 Pro.[15]
The company launched a budget turntable, Majority Moto, in 2024. It has an Audio-Technica cartridge.[16][17]
The company also produces tech under the Oakcastle brand. These are slightly cheaper compared to Majority-branded products.[1] Oakcastle also sell some non-audiovisual products such as budget mobile phones.[18]
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Recognition and ventures
Majority has joined the Million Tree Initiative with the aim to plant a tree for every product sold.[19]
As of 2019, Majority is the second-largest brand of DAB radios in the UK.[20]
In 2021, the company was awarded a Queen's Award for Enterprise in the International Trade.[21]
References
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