Maslow on Management

Maslow on Management (originally Eupsychian Management: A Journal) is a work on industrial psychology by Abraham Maslow, first published in 1965. Maslow's work is frequently invoked in attempts to explain and predict work behavior.^[1] In his work Maslow advocated the eupsychian (meaning moving towards psychological health or self-actualization)^[2] management as the ideal model for industrial organizations.^[3] Maslow took a keen interest in the application of humanistic psychology beyond one-on-one therapy to larger endeavors in organizations and education settings, where greater numbers of people could be positively affected.^[4]

Maslow on Management

First edition (with original title)
Author	Abraham Maslow
Original title	Eupsychian Management: A Journal
Language	English
Subject	Psychology
Publisher	R. D. Irwin (1965)
Publication date	1965
Media type	Print
Pages	277

The idea for Eupsychian Management originated with a journal of Maslow's impressions of his 1962 observations of a California electronics plant. The study resulted in Maslow conceiving a theoretical framework on which research in the area of self-actualization may be applied to industrial organizations.^[5] Not wanting to use the word "utopian", Maslow coined the term "eupsychian" to describe human-oriented institutions generated by self-actualized people. He said it could also be used to mean "moving toward psychological health".^[6]

Maslow noted the commitment to work in self-actualizing people's lives: "These highly evolved individuals assimilate their work into the identity, into the self, ie, work actually becomes part of the self, part of the individual's definition of himself."^[7] These most highly evolved persons would actually assimilate work as part of their personal identity.^[8]

Maslow's industrial motivation theory has been criticized for tending to emphasize only identification of second-level outcomes.^[9]

Maslow's writings on management

Maslow wrote extensively concerning the application of humanistic psychology to management. Relevant publications include:

• Maslow, Abraham H. Eupsychian management. Homewood, IL: Irwin, 1965 (reprinted as Maslow on management, Wiley, 1998).
• Maslow, Abraham H. The Maslow business reader. Wiley, 2000.
• Maslow, Abraham H. Theory Z. Journal of Transpersonal Psychology, 1969, 1(2), 31–47. Reprinted in Maslow business reader (pp. 171−184) and A. H. Maslow, The farther reaches of human nature, New York, 1971 (pp. 270–286).

See also

• Motivation
• Theory Z