McKids

For the video game, see M.C. Kids.

McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears.^[1][2][3]

McKids

Industry	Clothing

Overview

In July 1987, Sears began selling the McKids line of children's clothing.^[1] In December 1988, Sears opened the first seven free-standing McKids stores.^[1][4] In early 1991, all 47 free-standing McKids stores were closed.^[5] The McKids line of clothing continued to be sold at Sears stores.^[5] In 1997, McKids clothing began to be sold exclusively at Wal-Mart.^[6] McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.^[6][7][8]