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Meesho
Online commerce platform based in India From Wikipedia, the free encyclopedia
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Meesho Private Limited doing business as Meesho (short for Meri Shop, trans. My Shop)[5][6] is an Indian e-commerce company headquartered in Bengaluru.[7][8] Founded by Vidit Aatrey and Sanjeev Barnwal in December 2015. It is an online marketplace that facilitates trade between suppliers and customers. The company operates in categories such as fashion, home and kitchen, beauty and personal care, electronics accessories, and daily use products.[8][9]
 | This article reads like a press release or a news article and may be largely based on routine coverage. (July 2025) |
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History
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Meesho Private Limited formely Fashnear Technologies Private Limited was established by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December, 2015[10][11] In 2016, the founders came up with the idea of re-establishing the platform as Meesho, one that would enable country-wide shipping for resellers with the use of social media sites as tools for marketing.[12][7]
Meesho had 209,000 users and 1.2 million orders per month in February 2019 and 563,000 users and 3.1 million orders per month in March 2020.[13] It saw big growth during 2021 and 2022.[14] Meesho's monthly transacting user count rose 26 times during 2020–2022. Globally, Meesho mobile app was among the top most downloaded apps in 2021.[15] In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform. It soon became one of India's fastest growing e-commerce platforms.[16] Its gross merchandise value (GMV) increased ninefold in two years[16] and was at about $5 billion in 2022 (for comparison, Flipkart's GMV stood at $23 billion).[17][18]
According to report as of August 2023 Meesho delisted 42 lakh counterfeit listings and 10 lakh restricted products under its initiative Project Suraksha. During the same period, the platform blocked access for over 12,000 user accounts flagged for policy violations.[19] The Court granted injunctive relief by directing domain registrars to suspend the infringing websites. Additionally, the Court ordered law enforcement authorities to initiate criminal investigations, freeze associated financial accounts against the identified offenders.[20]
In 2023, Meesho was named one of the most influential companies of the year by Time (magazine).[21][22] In the same year, Meesho also became the fastest shopping app to cross over 500 million downloads.[23][24]
In January 2024, Meesho introduced a creator focused marketplace as part of its content commerce initiativee. By the end of the year, the platform reported engagement from approximately 14.5 million users and over 21,000 content creators across India. Additional tools and formats, including short videos and live sessions, were implemented to support the initiative.[25][26]
In 2024, Meesho introduced Valmo, a logistics marketplace, to provide shipment services to sellers by aggregating multiple logistics providers. Meesho employs over 3,000 small businesses and 10-12 large firms for warehousing and sorting operations within its logistics framework.[27] According to media reports, Valmo operating in approximately 15,000 pincodes in India with around 6,000 partners. It is reported to handle over 50% of Meesho’s daily orders.[28]
According to a report by The Hindu, Meesho's Gross Merchandise Value exceeds $6.2 billion, with a focus on fashion, beauty, and home categories. The platform boasts 120 million monthly active users, with 80% of its sellers identified as retail business owners and 95% of its offerings being unbranded.[29]
In November 2024, Meesho introduced a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. According to media reports, the system resolves the majority of queries without human assistance, with only a small fraction of calls requiring manual intervention.[30]
According to media reports, in 2024, Meesho prevented over 22 million suspicious or potentially fraudulent transactions on its platform.[31] The company initiated legal proceedings, resulting in the filing of twelve cases, including nine specifically targeting over forty individuals in the cities of Kolkata and Ranchi.[32] The company filed a suit in the Delhi High Court for a permanent injunction against parties operating deceptive websites misappropriating its brand identity.[33][31]
In 2025, Meesho was ranked 72nd in the Financial Times and Statista’s list of High Growth Companies Asia Pacific.[4]
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Funding
Meesho is funded by multiple investment companies including Fidelity, Softbank,[34] Prosus, B Capital, Sequoia India[35] and Meta.[36] Meesho has held many funding rounds.
- Series A in October 2017: US$3.4 million[37]
- Series B in June 2018: US$11.5 million[35]
- Series C in November 2018: US$50 million[38]
- Series D in June 2019: US$25 million funded by Meta Platforms. Meesho became the first startup in India to receive investment funding from Facebook.[36]
- Series F in September, 2021: Meesho, announced funding of US$570 million led by Fidelity Management & Research Company and B Capital Group.[citation needed]
In 2021, the company announced that it had raised approximately US$1.1 billion in funding thus far and currently has a cash buffer of US$400 million.[39][40][41]
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See also
References
External links
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