Mekupelet

Mekupelet (Hebrew: מקופלת) (sold in English-speaking markets as Chocolate Log^[1][2]) is a bar of thinly folded milk chocolate produced in Israel since 1935 by Elite,^[3] now a subdivision of the Strauss Group.^[4][5] The Hebrew name means "folded".^[4] It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.^[3]

Mekupelet

The Mekupelet bar in its Hebrew-language wrapper
Type	Dessert bar
Place of origin	Israel
Main ingredients	Milk chocolate
Media: Mekupelet

Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.

History

In 1992, the motto "Mekupelet – down to the last crumb" was launched.^[5]

Variations

Several varieties of Mekupelet have been produced over the years, including:

• dark chocolate
• white chocolate
• mini-version
• extended length (XL)
• blue and white, to celebrate Israel's 55th year of existence^[5]