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Millions of Us
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Millions of Us LLC is an American specialty marketing agency, focused on virtual worlds and large online communities.
Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel. By late 2007, the company's executives were regularly quoted as authorities on virtual worlds [1] and social media[2] in business,[3] technology,[4] entertainment,[5] and advertising[6] publications.
Millions of Us is led by CEO Reuben Steiger and President Christian Lassonde, former Linden Lab executives. The firm initially established a reputation in 2006 as a market leader in developing campaigns and presences in Second Life for corporations such as Toyota[7] and Microsoft.[8] Beginning in June 2007, Millions of Us diversified into other virtual worlds such as Gaia Online and IAC/InterActiveCorp's Zwinktopia.[citation needed]
In October 2007, The Omnicom Group (NYSE: OMC), the world's largest advertising agency holding company in terms of revenue, took a minority stake in Millions of Us LLC.[9]
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