Mozart Distillerie

Mozart Distillerie GmbH (established 1954) of Salzburg, Austria, is a maker of chocolate liqueurs.

The liqueurs made by the Mozart Distillerie

Branding

The firm has successfully developed a brand based around Wolfgang Amadeus Mozart, who was born in Salzburg, which emphasises the blending of different elements that make up a liqueur in a similar way to the different parts of a work of music.

Distinctive packaging has been developed using short, round, shiny, foil-covered bottles that contrast with the tall bottles often used for alcoholic beverages and enable the liqueur to be double-stacked on the shelf in a retail outlet, allowing more product to be displayed in the same shelf space.^[1]

Investors

In 2008, Suntory Limited, part of the Suntory Group, acquired 50% of Mozart Distillerie GmbH from Bevipar AG, König Vermögens-Verwaltungs- Gesellschaft mbH and Dkfm Harald König in order to expand its portfolio of premium alcoholic beverage brands. Suntory had imported Mozart Distillerie products into Japan since 1990^[2] under an agency contract with the Austrian company.^[3] It has partnerships with more than 40 companies and uses its powerful distribution network to sell more than 70 brands of western spirits into "emerging" markets like India and China.^[4] The deal allowed Mozart Distillerie to expand its sales outside the European market.

Products

Mozart Distillerie produces a wide range of chocolate liqueurs, including Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark, Mozart Dry Chocolate Spirit and most recently in 2013, Mozart R.G. Chocolate Cream.^[5]

See also

• Drink portal

• Mozartkugel