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Ms. Incognito
2025 South Korean television series From Wikipedia, the free encyclopedia
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Ms. Incognito (Korean: 착한 여자 부세미) is an ongoing South Korean crime romantic drama television series directed by Park Yoo-young and written by Hyun Kyu-ri. Produced under Kross Pictures and Trii Studio, it stars Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo. It premiered on ENA on September 29, 2025, and airs every Monday and Tuesday at 22:00 (KST).
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Synopsis
A poor female bodyguard, dreaming of having a room of her own, enters into a contract marriage with a terminally ill chaebol chairman. For three months, she must change her identity and survive while evading those scheming to seize her vast inheritance.
Cast
- Jeon Yeo-been as Kim Young-ran / Busemi[2]
- Jinyoung as Jeon Dong-min[3]
- Jang Yoon-ju as Ga Seon-yeong[4]
- Joo Hyun-young as Baek Hye-ji[5]
- Seo Hyun-woo as Lee Don[6]
- Lee Chang-min as Ga Seon-woo[7]
- Moon Sung-keun as Ga Seong-ho (Ep.1~2)[8]
- Seo Jae-hye as Lee Mi-seon[9]
- Kim Jae-hwa as Butler Choi[10]
- Lee Jin-hee as shin Jeong-hwa[11]
Production
Development
The series was officially commissioned by KT Studio Genie, with Park Yoo-young serving as director and the script is penned by Hyun Kyu-ri, while Kross Pictures and Trii Studio managed the production.[2][12]
Casting
Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo were reportedly cast to appear and positively reviewing it.[13][3][4][5][6]
Filming
Principal photography of the series took place in 2025.[14][15]
Release
The first images from the first script reading were released on August 26, 2025,[16] and it is scheduled to premiere on ENA on September 29, 2025, and will air every Monday and Tuesday at 22:00 (KST).[8]
Viewership
Ms. Incognito : South Korea viewers per episode (thousands)

Source: Audience measurement performed nationwide by Nielsen Korea.[17]
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References
External links
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