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Muck Rack
American public relations software company From Wikipedia, the free encyclopedia
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Muck Rack is an American software company that develops a cloud-based public relations software.[3] Founded in 2009 by Greg Galant and Lee Semel,[4] the company initially operated as a free online directory for journalists. It has since evolved into an integrated software as a service (SaaS) platform used by PR professionals for media relations, monitoring, analytics, and press release distribution.[5]
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History
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Founding and early years
Muck Rack was founded in 2009 by Greg Galant and Lee Semel.[4] The name refers to the term muckraker, used for reform-minded journalists in the early 20th century. Initially, it helped journalists create online portfolios and track shares of their work on social media. Over 10,000 journalists signed up in the first year.[3] In 2011, after noticing PR professionals using the site to identify journalists, the company pivoted to offer its first paid SaaS product for the PR industry.[3]
Bootstrapped growth and Series A funding
Muck Rack operated profitably for over a decade without external funding.[6] In September 2022, it raised its first institutional capital: a $180 million Series A round led by Susquehanna Growth Equity, marking one of the largest investments in PR tech.[3]
Acquisitions
In September 2024, Muck Rack acquired Toronto-based Keyhole, a social listening and analytics platform.[7] This enabled the integration of real-time social media monitoring for platforms like Instagram, X (formerly Twitter), TikTok, and Facebook.
In January 2025, the company acquired Ruepoint, a media intelligence firm based in Ireland, enhancing its media monitoring and human-curated analytics services.[8]
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Platform and services
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Media database and pitching
The core of Muck Rack’s platform is a media database containing profiles of journalists, podcasters, and media outlets.[9] Profiles can be claimed and updated by journalists, improving data accuracy. Users can create targeted lists and send pitches through the platform.
In April 2023, the company launched PressPal.ai, an AI-powered tool to assist in drafting press releases and identifying relevant journalists.[10]
Media monitoring and social listening
Muck Rack offers real-time alerts for keyword mentions across online news, print, podcasts, and broadcast media.[11] After acquiring Keyhole in 2024, the platform added social media listening features for platforms such as X, Facebook, TikTok, YouTube, and Instagram.[7]
Analytics and reporting
The analytics suite allows users to measure PR performance through metrics such as share of voice, sentiment, and article reach. Dashboards and reports help PR professionals link coverage to business outcomes.[12]
Press release distribution
In May 2025, Muck Rack launched a global press release distribution service in partnership with GlobeNewswire, allowing dissemination to media outlets, financial terminals, and wire services.[13]
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Operations
Since 2021, Muck Rack has operated as a remote-first company, with employees distributed across the United States and internationally.[14] Clients include organizations such as Google, Pfizer, Duolingo, and the International Rescue Committee.[3]
Reception
Industry reception
Muck Rack is often compared to competitors like Cision and Meltwater.[15] Analysts cite its accurate media database and user-friendly interface as key advantages, along with its unified platform architecture.[16]
Recognition
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See also
References
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