MyCujoo

MyCujoo was a video streaming platform^[1] providing live and on-demand broadcast of football matches, sports events, and highlights from around the world.^[2] Founded in 2014,^[3] and launched in 2015^[4] by brothers Pedro and João Presa,^[5] and specialising in the long tail of football,^[6] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content^[7][8] including streaming live merely by using a cellphone.^[9]

MyCujoo

Industry	Sports broadcasting
Founded	2015
Founder	Pedro and João Presa
Headquarters	Zürich , Switzerland
Areas served	Global
Owner	DAZN

Customers included the Canadian Soccer Association,^[10] Jordan Football Association,^[11] Football Association of Indonesia,Myanmar National League,^[12][13] the Japan Women's Football League,^[14][15][16] Fluminense Football Club,^[17][18] the Football Association of Singapore,^[19][20][21] the Asian Football Confederation,^[22] the Bhutan Football Federation,^[1] the All Nepal Football Association,^[23] the Football Federation Islamic Republic of Iran,^[24] ADO Den Haag,^[25] US Soccer,^[26] the Football Association of Thailand,^[27][28] the Brazilian Football Confederation,^[29][30][31] the Oceania Football Confederation,^[32][33][34] the Lebanon Football Association,^[35] United Women's Soccer,^[36] Beach Soccer Worldwide (BSWW),^[37] National Independent Soccer Association, National Premier Soccer League, Federação Paulista de Futebol and Campeonato Brasileiro Série D.

According to the company, beginning with its inaugural partnership with FC Zürich Frauen,^[38] MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017,^[4] and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers.^[38] Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries.^[39] In October 2018, the company was the subject of an Amazon Studios documentary,^[40][41][42] and in November 2018 was described by the Financial Times as one of Europe's 100 digital champions.^[43]

In January 2019, it was announced that MyCujoo had concluded a five-year agreement with the International Hockey Federation to provide a dedicated OTT solution,^[44][45] and had been the subject of investment from Sapphire Ventures.^[46]

In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports,^[47][48] and in June 2021 the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In September 2022, Eleven Sports was acquired by direct-to-consumer live football streaming platform DAZN.^[49] In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.