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NBC Kids
American children's television programming block (2012–2016) From Wikipedia, the free encyclopedia
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NBC Kids was an American Weekend morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate lineup of Spanish-dubbed programs until December 31, 2017. NBC Kids, which replaced the Qubo block (as a result of NBCUniversal withdrawing the joint venture, which also included Ion Media Networks), was programmed by the Sprout preschool cable network, as they were both targeted at children ages 2 to 6.[1]
The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the FCC's Children's Television Act, and is the first block to air in high definition by NBC completing its conversion to the quality.[2][3]
The block came to an end on September 25, 2016, and was replaced the following week with a live-action E/I block from Litton Entertainment named The More You Know (named inspired by its public service announcement campaign), marking the end of traditional Saturday morning children's programming on broadcast television.
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In 2012, NBCUniversal withdrew from the Qubo joint venture, with Ion Media Networks acquiring NBCUniversal's interest. On March 28 of that year, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be programmed by Sprout (which had become a sister television property to NBC following NBCUniversal's 2010 majority purchase by Comcast; NBC later took full ownership of the network, whose owners previously included PBS, Sesame Workshop and HIT Entertainment) and launch a new Saturday morning block called NBC Kids, which was aimed at preschoolers and grade school-aged children ages 2 to 6.[4][5] Sprout also produced a Spanish-language sister block for Telemundo known as MiTelemundo.[6]
NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on NBC on June 30, followed by Telemundo on July 1. This left Ion Television (and later Ion Plus) as the only network to retain a Qubo-branded children's block, until Qubo Channel ceased operations on February 28, 2021, as the E.W. Scripps Company is now the owner of Ion Media, which they acquired on January 7, 2021.
Closure
On February 24, 2016, NBCUniversal announced that it had entered into a programming agreement with Litton Entertainment to launch a new Saturday morning E/I block replacing NBC Kids. The block would be replaced on October 8, 2016 by The More You Know (named inspired by its public service announcement campaign), a block produced by Litton Entertainment (now Hearst Media Production Group) that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements mandated by the Federal Communications Commission (FCC), along with the cultural shift towards cable and online video on demand viewing of children's and animated programming. NBC Kids aired for the final time on September 25, 2016. Despite this, MiTelemundo continued to broadcast on Telemundo until December 31, 2017, when it was replaced by a Spanish-language version of The More You Know the following week under the same name.[7][8]
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Programming from Sprout
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