Naru Shinoya

Naru Shinoya (篠谷 菜留, Shinoya Naru; born 18 March 1994) is a Japanese badminton player.^[2] She is affiliated with the NTT East team.^[3]

Naru Shinoya
Personal information
Country	Japan
Born	(1994-03-18) 18 March 1994 (age 31) Ōbu, Aichi, Japan[1]
Height	1.60 m (5 ft 3 in)
Retired	30 December 2024
Handedness	Right
Coach	Jeremy Gan
Women's & mixed doubles
Highest ranking	22 (WD with Ayane Kurihara, 19 March 2015) 13 (XD with Kyohei Yamashita, 27 December 2022)
Medal record Women's badminton Representing  Japan World Championships 2021 Huelva Mixed doubles Sudirman Cup 2023 Suzhou Mixed team Asian Games 2022 Hangzhou Women's team
BWF profile

Career

2021

Shinoya, together with her partner Kyohei Yamashita, won the mixed doubles bronze medal at the 2021 World Championships after losing in the semifinals to compatriots Yuta Watanabe and Arisa Higashino, 13–21, 8–21.^[4]

2024

In the first half of 2024, Shinoya partnered with Yamashita in mixed doubles, pursuing qualification for the Paris 2024 Olympics. On the BWF World Tour, their highest finish was a quarterfinal at the Thailand Masters. Despite competing in several high-level tournaments, including the All England Open, the pair did not qualify for the Olympics.^[5] Their partnership concluded on April 2024, following her retirement from the national team.^[6]

Remaining with her corporate team, NTT East, Shinoya formed a women's doubles partnership with Nao Yamakita, winning the Malaysia International in September.^[7] In December 2024, Shinoya concluded her professional playing career at the All Japan Badminton Championships, where she won the mixed doubles title with Kazuki Shibata and announced her retirement from the sport.^[8]

Coaching career

Following her retirement, Naru Shinoya was appointed as the women's doubles coach for her corporate team, NTT East, in April 2025.^[9] Upon her appointment, she stated her goal was to develop junior players capable of reaching the national team.^[6] In May 2025, the NTT East pair of Hinata Suzuki and Nao Yamakita won the women's doubles title at the Japan Ranking Circuit tournament, defeating Arisa Igarashi and Kie Nakanishi of BIPROGY in the final.^[10] This victory led to Suzuki and Yamakita's selection for the Japan national team by the Nippon Badminton Association on 6 June 2025, a development that fulfilled Shinoya's coaching objective.^[11]

Achievements

BWF World Championships

Mixed doubles

Year	Venue	Partner	Opponent	Score	Result	Ref
2021	Palacio de los Deportes Carolina Marín, Huelva, Spain	Kyohei Yamashita	Yuta Watanabe Arisa Higashino	13–21, 8–21	Bronze	[12]

BWF World Tour (2 runners-up)

The BWF World Tour, which was announced on 19 March 2017 and implemented in 2018,^[13] is a series of elite badminton tournaments sanctioned by the Badminton World Federation (BWF). The BWF World Tour is divided into levels of World Tour Finals, Super 1000, Super 750, Super 500, Super 300 (part of the HSBC World Tour), and the BWF Tour Super 100.^[14]

Women's doubles

Year	Tournament	Level	Partner	Opponent	Score	Result	Ref
2018	Chinese Taipei Open	Super 300	Ayane Kurihara	Nami Matsuyama Chiharu Shida	10–21, 17–21	Runner-up	[15]

Mixed doubles

Year	Tournament	Level	Partner	Opponent	Score	Result	Ref
2019	Akita Masters	Super 100	Kyohei Yamashita	Ko Sung-hyun Eom Hye-won	10–21, 17–21	Runner-up	[16]

BWF Grand Prix (3 runners-up)

The BWF Grand Prix had two levels, the Grand Prix and Grand Prix Gold. It was a series of badminton tournaments sanctioned by the Badminton World Federation (BWF) and played between 2007 and 2017.

Women's doubles

Year	Tournament	Partner	Opponent	Score	Result	Ref
2015	Swiss Open	Ayane Kurihara	Bao Yixin Tang Yuanting	19–21, 21–14, 17–21	Runner-up	[17]
2015	U.S. Open	Ayane Kurihara	Yu Yang Zhong Qianxin	14–21, 10–21	Runner-up	[18]
2017	Canada Open	Chisato Hoshi	Mayu Matsumoto Wakana Nagahara	16–21, 21–16, 18–21	Runner-up	[19][20]

  BWF Grand Prix Gold tournament

  BWF Grand Prix tournament

BWF International Challenge/Series (8 titles, 5 runners-up)

Women's doubles

Year	Tournament	Partner	Opponent	Score	Result	Ref
2014	Polish Open	Ayane Kurihara	Anastasia Chervaykova Nina Vislova	21–15, 17–21, 20–22	Runner-up	[21]
2014	Malaysia International	Ayane Kurihara	Maretha Dea Giovani Rosyita Eka Putri Sari	21–14, 21–17	Winner	[22]
2015	China International	Ayane Kurihara	Ou Dongni Yu Xiaohan	21–14, 18–21, 21–23	Runner-up	[23]
2015	Portugal International	Ayane Kurihara	Carola Bott Jennifer Karnott	21–13, 21–16	Winner	[24]
2016	Brazil International	Chisato Hoshi	Setyana Mapasa Gronya Somerville	21–13, 21–19	Winner	[25]
2016	Peru International	Chisato Hoshi	Cemre Fere Ebru Yazgan	21–5, 21–7	Winner	[26]
2017	Portugal International	Chisato Hoshi	Emilie Juul Moller Mai Surrow	21–13, 21–6	Winner	[27]
2017	Finnish Open	Chisato Hoshi	Misato Aratama Akane Watanabe	18–21, 13–21	Runner-up	[28]
2017	Smiling Fish International	Chisato Hoshi	Nami Matsuyama Chiharu Shida	19–21, 14–21	Runner-up	[29]
2019	Indonesia International	Natsu Saito	Anggia Shitta Awanda Pia Zebadiah Bernadet	19–21, 18–21	Runner-up	[30]
2019	Malaysia International	Natsu Saito	Yulfira Barkah Agatha Imanuela	21–15, 21–23, 21–9	Winner	[31]
2024	Malaysia International	Nao Yamakita	Hinata Suzuki An Uesugi	21–13, 12–21, 21–17	Winner	[7]

Mixed doubles

Year	Tournament	Partner	Opponent	Score	Result	Ref
2017	Malaysia International	Hiroki Okamura	Yogendran Khrishnan Prajakta Sawant	21–10, 24–22	Winner	[32]

  BWF International Challenge tournament

  BWF International Series tournament