Natoora

Natoora is a high-end greengrocer serving parts of the United Kingdom, the United States, France, and Denmark.^[1][2][3] Founded by Franco Fubini in 2004 as an online produce market for chefs and restaurants, Natoora expanded delivery operations to home cooks in 2020 during the COVID-19 pandemic via a mobile app.^[4][5][6] The company also operates a series of brick and mortar shops in London, Brooklyn, and Copenhagen.^[7][8][9] The company holds a Royal Warrant.^[10]

Natoora Ltd

Company type	Private
Founder	Franco Fubini
Headquarters	London, United Kingdom
Area served	London, Paris, New York City, and Copenhagen

In 2021 Natoora launched a podcast titled "Transform the Food System", that has interviewed farmers and chefs including Magnus Nilsson, Dan Barber, and Alice Waters.^[11]