Nature Valley

Nature Valley is an American brand of snack bars owned by General Mills.

Nature Valley

Two Oats 'n Honey Nature Valley bars
Product type	Granola bars
Owner	General Mills
Country	United States
Introduced	1973; 52 years ago (1973)
Tagline	We are better outside
Website	www.naturevalley.com

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars.^[1]

History

Nature Valley first launched with a granola cereal, but after realizing that their product could not be eaten outside and on the go, they introduced its granola bar in 1973. ^[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.^[3]