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Nepal Tourism Board
Government agency of Nepal From Wikipedia, the free encyclopedia
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Nepal Tourism Board' (NTB) is the official national tourism organization of Nepal which works towards establishing Nepal as a premier holiday destination to the world. The Board provides platform for vision-drawn leadership for Nepal's tourism sector by integrating Government commitment with the dynamism of private sector.[3] NTB is promoting Nepal in the domestic and international market and is working toward repositioning the image of the country. It also aims to regulate product development activities.[4] The Board chaired by the Secretary at the Ministry of Tourism and Civil Aviation consists of 11 board members with five government representatives, five private sector representatives and the Chief Executive Officer.[5] The current CEO of Nepal Tourism Board is Deepak Raj Joshi.[6]
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History
Nepal Tourism Board is a national organization established in 1998 by an act of Parliament in the form of partnership between the Government of Nepal and private sector tourism industry to develop and market Nepal as an attractive tourist destination.[7] Therefore, making it a pioneer organization made using the PPP model (Public, Private, Partnership).[8]
Tourism Brand
"Nepal: Lifetime Experiences" is the slogan of the tourism board.[9] The phrase aims at the redefining the scope of international tourism in Nepal, as a destination for unique and unmatched experience for tourists who visit the country as a holiday destination.[10][11][12]
See also
References
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