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Nestea
Iced tea brand From Wikipedia, the free encyclopedia
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Nestea is a Swiss brand of iced tea and other beverages owned by Nestlé,[1] Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country. It competes with Lipton Teas and Infusions Lipton Iced Tea and The Coca-Cola Company's Fuze Beverage.
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Nestea was introduced by Nestle in 1948. Since 1991 it was manufactured by Beverage Partners Worldwide (BPW), a joint venture between Nestlé & The Coca-Cola Company, worldwide and by The Coca-Cola Company in the United States.[2] Since the start of 2017, Nestlé and Coca-Cola have agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this is that Coca-Cola and Nestlé want to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Andorra, Bulgaria, Canada, Portugal, Romania, Serbia and Spain, where Coca-Cola Company will retain a license.[3][4]
In 2019, Nestle rebranded Nestea as a natural product.[5] The new recipe, launched by Nestlé after the end of the joint venture, no longer contains artificial colors and flavors, corn syrup or GMO ingredients.[5] In addition, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors, such as lemon, raspberry and peach.[6] The new recipe sources its tea leaves from Nilgiri, Sri Lanka, Kenya and Indonesia.[7] At the beginning of 2020, Maspex took over distribution of Nestea in Central and Eastern Europe, including Hungary and Romania, and introducing the drink to Poland.[8]
By the end of 2024, Coca-Cola's contract with Nestle in remaining territories where they distributed the product was not renewed in favour of the company producing Fuze instead. As such, Nestle moved distribution of the drink to Keurig Dr. Pepper in Canada[9] and S.A. Damm in Spain, Andorra and Gibraltar[10][11][12] while Nestle took back distribution rights for Portugal.[13]
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