Toyo Tires - Wikiwand

Toyo Tire Corporation (TOYO TIRE（トーヨータイヤ）株式会社, TŌYŌ TAIYA Kabushiki-gaisha), commonly known as Toyo Tires, is a multinational tire and rubber products company based in Itami, Japan. The company owns and operates eight factories in Asia, North America, and Europe and distributes tires and automotive components through fourteen sales companies throughout the world.

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)

This article needs to be updated. (October 2019)

This article needs additional citations for verification. (October 2019)

Quick Facts Trade name, Native name ...

Toyo Tire Corporation

The company headquarters building in Itami
Trade name	Toyo Tires
Native name	TOYO TIRE（トーヨータイヤ）株式会社
Romanized name	TŌYŌ TAIYA kabushiki gaisha
Formerly	Toyo Tire & Rubber Co., Ltd (until 2019)
Company type	Public KK
Traded as	TYO: 5105
Industry	Automotive
Founded	August 1, 1945; 80 years ago (1945-08-01)
Headquarters	Itami, Hyogo, Japan
Area served	Global
Key people	Takashi Shimizu (CEO)
Products	Motor vehicle tires Industrial rubber products Rubber automotive parts
Revenue	JPY 497 billion (FY 2022)
Net income	JPY 48 billion (FY 2022)
Number of employees	12,804 (consolidated, as of December 31, 2018)
Website	www.toyotires-global.com
Footnotes / references ^[1]^[2]

Toyo Tires posted net sales of 497B Japanese yen for fiscal year 2022. It is the eleventh largest tire company in the world based on 2022 revenue.

Remove ads

History

The company started in 1945. In 1966, the company ^[3] expanded to the United States as Toyo Tire USA Corporation. In 1999, Nitto Tire North America was established.

Timeline

This article is in list format but may read better as prose. (April 2012)

More information Date, Event ...

Date	Event
August 1945	Toyo Tire & Rubber Co., Ltd. is established
August 1947	The first truck tire exported
July 1953	The Itami Manufacturing Complex is opened
May 1956	Ayabe Toyo Rubber Co., Ltd. is established
October 1959	Toyo Soflan Co., Ltd. is established
December 1961	The Central R&D Laboratories (now the Technical Research Center) is opened
1963	Car tires are exported to the United States for the first time
March 1964	Chubu Soflan Kakoh Co., Ltd. (now Chubu Soflan Co., Ltd.) is established
September 1964	The Hyogo Plant is opened
March 1965	Tohoku Toyo Rubber Co., Ltd. (now the Sendai Plant) is established
July 1966	Toyo Tire & Rubber becomes the first Japanese tire manufacturer to establish a U.S. subsidiary (Toyo Tire (U.S.A.) Corp.)
April 1971	The Akashi Plant is opened
June 1971	Toyo Giant Tire Co., Ltd (presently Nippon Giant Tire Co., Ltd) established
February 1974	Toyo Tire & Rubber acquires a capital interest in Vaculug Australia Ltd. (now Toyo Tyre and Rubber Australia Ltd.)
March 1974	Toyo Tire & Rubber acquires a capital interest in Fukushima Rubber Co., Ltd
April 1974	The Soflan Technical Center is opened at the Hyogo Plant
July 1974	T.G.K.Seals Co., Ltd. (now T.G.K. Co., Ltd.) is established
July 1974	Tire Testing Course opened in Miyazaki Prefecture, Japan—the first of its kind built by a Japanese tire manufacturer
September 1975	Toyo Reifen GmbH established in Germany, Neuss
February 1979	Toyo Tire & Rubber forms a comprehensive business partnership with Nitto Tire Co., Ltd
February 1979	Ryoto Tire Co., Ltd. (now the Kuwana Plant) is established
March 1982	Alliance agreement with Continental AG concluded
January 1982	Toyo Tire Canada Inc. established
June 1983	The Fukushima Plant is opened
April 1986	The Automotive Parts Technical Center is opened
November 1986	Nippon Giant Tire Co., Ltd. established.(J.V.company with Goodyear Tire & Rubber Company.)
March 1987	New Pacific Industry Co., Ltd. is established as a joint venture with Cheng Shin Rubber Industry Co., Ltd. In the Republic of China
August 1988	Dynamic Simulation Optimized Contour Theory (DSOC) is announced as a new design theory for truck and bus tire
November 1988	GTY Tire Company is established as a joint venture
October 1989	The High-Polymer Processing Technology Center is opened at the Fukushima Plant
February 1990	Toyo Banden Nederland B.V. established
January 1993	Tire Testing Course opened in Saroma, Hokkaido
June 1993	Toyo Rubber(Malaysia) Sdn.Bhd. established
July 1995	The Tranpath MP minivan tire is launched as the first product in the Tranpath series
January 1996	Toyo Tire & Rubber acquires a capital interest in Cheng Shin-Toyo Tire & Rubber (China) Co., Ltd
December 1998	The Itami Manufacturing Complex is closed
September 1999	Toyo Tire & Rubber forms a business partnership with Kinugawa Rubber Industrial Co., Ltd.,
April 2000	The East Japan Automotive Parts Technical Center is opened
December 2000	T-Mode is announced as a new basic design systems for tires
February 2001	Toyo Automotive Parts (U.S.A.), Inc. is established in Kentucky, U.S.A
November 2001	The main building at the Toyo Technical Center is completed
August 2002	Toyo Tire & Rubber acquires a capital interest in Cheng Shin-Petrel Tire (Xiamen) Co., Ltd. (China)
October 2002	A major shopping mall, Diamond City Terrace, is opened on the site of the former Itami Manufacturing Complex
January 2003	Toyo Tire (Shanghai) Co., Ltd. is established as a joint venture in Shanghai, China
May 2003	Toyo Rubber Chemical & Industrial Products (HK) Limited is established in Hong Kong, China
June 2004	Toyo Tire North America, Inc. is established in Bartow County, Georgia U.S.A., as a tire manufacturing base
September 2004	Toyo Automotive Parts (Guangzhou) Co., Ltd. is established in Guangzhou, China

Remove ads

Lines of business

Manufacturing and marketing of car tires, industrial rubber and synthetic resin products, soft and rigid polyurethane products, waterproof sheets, anti-vibration rubber for automotive parts, seat cushions, and sporting goods.

Tire brands

Toyo
Nitto
Silverstone

Sponsorship

Summarize

Perspective

Toyo has sponsored off-road Trophy Truck drivers including Robby Gordon, Kyle LeDuc, BJ Baldwin, Tavo Vildósola, Gus Vildósola, Andy McMillin and Bryce Menzies. As well as rally and stunt driver Ken Block.

Meanwhile, Nitto has sponsored the King of the Hammers rock crawling race, and drifting drivers Vaughn Gittin (since 2013), Chelsea DeNofa (since 2017), Ryan Tuerck (since 2019), Fredric Aasbø (since 2020), and Adam LZ (since 2021).

In 1988, Toyo began an exclusive sponsorship deal with legendary Australian rally and touring car driver Colin Bond who was running a Ford Sierra RS500 in the Australian Touring Car Championship. Using largely experimental tyres as at the time Toyo were relatively new to making Racing slick tyres compared to their opposition (in Australian touring car racing the other tyre manufacturers of the time were Dunlop, Bridgestone, Yokohama, Pirelli and Avon), Bond would finish 3rd in the championship in 1988 as well as winning the Amaroo Park based AMSCAR series. He then teamed with 1980 Formula One World Drivers' Champion and former Network Alfa team mate Alan Jones to finish 3rd in the 1988 Tooheys 1000 at Bathurst before finishing 2nd outright in the Asia-Pacific Touring Car Championship. After a lean year in 1989, Bond and the Toyo's returned to prominence in the 1990 Australian Touring Car Championship, winning the Lakeside and Mallala rounds of the 8 round series to eventually finish the title in 4th place. Bond continued to run Toyo tyres on his teams cars (the Sierra's were followed in 1993 by Toyota Corolla Seca AE93's) until shutting his team down at the end of 1993. Bond and team mate John Smith had placed 3rd and 2nd respectively in the Corolla's in the 1993 Australian 2.0 Litre Championship.