Niu Technologies

See also: Niutron

Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China.^[1] Yan Li has been its CEO and COO since December 2017.^[2][3]

Niu Technologies

International showroom in Miami, Florida
Company type	Public
Traded as	Nasdaq: NIU
ISIN	US65481N1000
Industry	Vehicle manufacturing, eMobility
Founded	2014
Founder	Li Yi'nan, Token Yilin Hu
Headquarters	Beijing, China
Key people	Yan Li
Revenue	US$459 million (2022) US$581 million (2021)
Net income	-US$7 million (2022) US$35 million (2021)
Number of employees	500-800
Website	www.niu.com

Niu's products include electric scooters, electric bicycles, e-scooters and electric motorcycles. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.^[4][5]

History

The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded.^[6] It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.^[7]

In 2018, it was listed on the NASDAQ stock exchange under the ticker NIU.^[8]

In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami.^[9]

In 2021, Niu expanded its product line to include electric bikes.^[10]

In 2023, the company launched its first electric dirt bike called XQi3.^[11][12]

Products

Niu Smart Electric Scooter in a Miami, Florida showroom.

Battery electric motorcycle: RQi, X3, FX, NX, N Play, XQi3
Battery electric bicycle: SQi, UQi+, G100, MT, NXT Hyper
Battery electric kick scooter: KQi2, KQi3
Children's battery electric motorcycle: UQi Mini, NQi Mini^[13]

Electric / hybrid ATV (NIU POWERSPORTS): NiUNV^[14]

Sales

As of 2018, it had sold over 200,000 electric vehicles in 50 countries, and had a market share of 60% in the European electric scooter market.

Niu's biggest overseas market is Europe which is driven by sharing platforms such as Belgium-based Scooty. Sales in Europe have increased to 16,000 units in 2018 from a few hundred in 2016.^[15]

Finances

Sales also include bulk scooters sold to rideshare companies.

It had nearly $300M in revenue in 2019.^[16] It has raised over US$125 million in funding from investors.

Year[17]	Total Revenue (US$ Mil)	Net Income (US$ Mil)
2018	215	-50
2019	298	27
2020	375	25
2021	581	35
2022	459	-7

See also

• Electric vehicle industry in China