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Non-no

Japanese fashion magazine From Wikipedia, the free encyclopedia

Non-no
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Non-no (ノン-ノ, non-no) is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.[3]

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Men's Non-no, targeted for a male demographic, was first published in 1987.

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History

The magazine was established as a fortnightly in 1971.[4][5][6] The first issue appeared in February 1971.[7] Its title derives from the Ainu word for "flower."[8] Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets teens and young women in their early 20s.[6]

Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.[9]

On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.[10]

In 1978 the circulation of Non-no was 850,000 copies.[6] In year 2006, the magazine sold 440,870 copies.[11]

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References

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