Now + 4eva

For similar topics, see Now and Forever.

Now + 4eva is the fifth studio album by Australian indie pop band Architecture in Helsinki. It was released in Australia on 28 March 2014 through the band's own imprint Casual Workout via Inertia.^[2] The group also embarked on a tour of the east coast of Australia in support of the album.^[2] Online pre-orders of the album from retailer JB Hi-Fi included a signed, printed "zine" detailing the band's inspirations.^[3]

Now + 4eva
Studio album by Architecture in Helsinki
Released	28 March 2014 (2014-03-28)
Genre	Indie pop
Length	36:36
Label	Casual Workout
Producer	Architecture in Helsinki, François Tétaz[1]
Architecture in Helsinki chronology
Moment Bends (2011) Now + 4eva (2014)
Singles from Now + 4eva
"In the Future" Released: 30 June 2013 "Dream a Little Crazy" Released: 19 November 2013 "I Might Survive" Released: 21 February 2014

Two singles, "In the Future" and "Dream a Little Crazy", were released ahead of the album in 2013. Third single "I Might Survive", which Stereogum called "a smooth, percussive, horn-laden disco track", was released on 21 February 2014.^[4] A music video for "Dream a Little Crazy" was released on 28 January and depicts what Noisey described as a "biological bakery".^[5]

Frontman Cameron Bird stated in March 2014 that the album had been finished for "almost a year".^[6] Now + 4eva also includes a cover of the song "When You Walk in the Room",^[6] originally written and sung by Jackie DeShannon, but more famously covered by English band The Searchers.

The album received generally mixed, if slightly negative reviews.

Professional ratings

Aggregate scores
Source	Rating
Metacritic	42/100[7]
Review scores
Source	Rating
AllMusic	[8]
Consequence of Sound	C−[9]
Paste	4.0/10[10]
Pitchfork	5.2/10[11]
PopMatters	4/10[12]
Under the Radar	3/10[13]

Track listing

All tracks are written by Architecture in Helsinki, except "When You Walk in the Room", written by Jackie DeShannon.

No.	Title	Length
1.	"In the Future"	3:00
2.	"When You Walk in the Room"	2:55
3.	"I Might Survive"	4:06
4.	"Dream a Little Crazy"	3:04
5.	"Boom (4eva)"	3:21
6.	"U Tell Me"	3:09
7.	"Echo"	3:07
8.	"Born to Convince You"	3:50
9.	"2 Time"	3:44
10.	"April"	3:29
11.	"Before Tomorrow"	2:51

Personnel

• Brendyn Adams – mixing assistant
• Architecture in Helsinki – production
• Zoe Barry – cello
• Daniel Beasy – trumpet
• Cameron Bird – art direction, composition
• Margaret Bird – tributee
• Tristan Ceddia – design, typography
• Biddy Connor – viola
• Jackie DeShannon – composition
• Gus Franklin – composition, engineering
• Tim Harvey – background vocals
• Joe LaPorta – mastering
• Steve Majstorovic – baritone saxophone
• Haima Marriott – additional production, bass, composition, engineering
• Jamie Mildren – composition
• Evelyn Morris – background vocals
• Jordan Murray – trombone
• Santtu Mustonen – cover art
• Steph O'Hara – violin
• Sam Perry – composition
• Bec Rigby – background vocals
• Kellie Sutherland – composition
• Damian Taylor – mixing
• Francois Tetaz – composition, engineering, mixing, production
• Michelle Tran – photography

Credits adapted from AllMusic.^[8]

Charts

Chart (2014)	Peak position
Australian Albums (ARIA)[14]	25