Nucrem

Nucrem is an Argentine candy bar, created in 2009 by the confectionery company Georgalos. It is a sweet peanut butter bar, derived from traditional Eastern Mediterranean and Near East known as halva.

Nucrem

Product type	Dessert
Owner	Georgalos
Country	Argentina
Introduced	2009; 16 years ago (2009)

History

The company, founded in 1939 by Greek immigrant Miguel Nomikos Georgalos originally called La Greco-Argentina, was the original creator of the classic candy Mantecol, but it was forced to sell off the brand to Cadbury during the December 2001 crisis,^[1] through a leveraged buyout contract which included a clause that prohibited the manufacturing of similar products during a period of eight years.

Once the clause period finished, Georgalos launched “Nucrem”, claiming to use the original recipe for Mantecol, which was modified by Cadbury's.^[2] Unlike Mantecol, Nucrem claims to be composed by 0% trans fat, and a chocolate covered variety exists as well as a sugarless one.

According to packaging, Nucrem is composed mainly of peanut butter, honey and sunflower oil. It is certified as gluten-free and kosher.

In 2022 Georgalos re-acquired the "Mantecol" brand,^[3] however production of Nucrem continued with the original recipe while Mantecol maintained Cadbury's formula.^[4]

External links

• Official site (spanish)
• Composition of Mantecol (spanish)