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Old Gold on Broadway
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Old Gold on Broadway was a 1927–28 radio series which, beginning in October 1927, broadcast live from inside New York theaters, sponsored by Old Gold Cigarettes.
 | This article relies largely or entirely on a single source. (January 2012) |
In one of the earliest programs, an excerpt from the Ziegfeld Follies with Eddie Cantor was heard directly from the stage of the New Amsterdam Theatre. The program featured a "welcome home" to New York City's Mayor, James J. Walker. The show aired on WEAF and four other radio stations.[1]
On October 22, 1927, the entire second act of My Princess was broadcast from the stage of the Shubert Theater,[2] and the second act of the Shubert production of The Love Call was broadcast in November 1927.
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