Olive Young (company)

CJ Olive Young Corporation (Korean: 씨제이올리브영 주식회사) is a cosmetics, health and beauty product company and chain based in South Korea.^[1] Olive Young opened its first store in Sinsa-dong, Gangnam, Seoul, in December 1999, under the management of CJ Group, pioneered Korea's health and beauty market.^[2] Olive Young's main slogan is "All live young with Olive Young", which reflects the company's "Natural Healthy" philosophy.^[3] In 2021, Olive Young solidified its top position in the Korean health and beauty market, which had been negatively affected by the COVID-19 pandemic in South Korea.^[4]

CJ Olive Young Corporation

Native name	씨제이올리브영 주식회사
Company type	Subsidiary
Industry	Retail
Founded	October 2002; 22 years ago (2002-10)
Headquarters	Seoul , South Korea
Parent	CJ Group
Website	global.oliveyoung.com

Inside the store

History

Olive Young's first store opened in 1999 in Sinsa.^[2] In 2002, the company established a joint venture with Dairy Farm International (DFI) Retail Group.^[5] The joint venture was terminated in 2008, when CJ Group completed its acquisition of all of DFI's stake in the joint venture.^[6]

The company started importing organic cosmetics from Juice Beauty, a US cosmetics brand, in 2009.^[7] The following year, it launched CJ ONE, an integrated membership service for CJ affiliates.^[8]

The checkout area of an Olive Young store in Myeongdong, Seoul

In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.^[9] It introduced the electronic shelf labeling system to its stores in 2018.^[10] Olive Young launched its Global Mall in 2019 in-tandem with a new brand slogan: "Global Lifestyle Platform to Propose Healthy Beauty".^[11] As of 2024, Olive Young operates more than 1,300 stores and also sells products online.