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Opium (record label)
American hip-hop record label From Wikipedia, the free encyclopedia
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Opium (also known as 00pium) is an American record label and rap collective founded in 2019 by American rapper Playboi Carti.[1] The label, which is based in Atlanta, Georgia, currently holds four acts; rappers Playboi Carti, Ken Carson, Destroy Lonely and the duo Homixide Gang, all of whom are natives to the city. The label is also affiliated with a variety of producers including KP Beatz, Lil 88, and F1lthy, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.[2]
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Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlanta rage rap scene and is influenced by the 70s and 80s punk rock era. The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.[3]
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On July 23, 2021, Ken Carson, who signed to Opium in 2019, released his debut studio album Project X, but did not reach the US Billboard 200 chart.[4] On July 8, 2022, Carson released his second studio album X, which debuted at number 115 on the US Billboard 200 chart, and number 50 on the US Top R&B/Hip-Hop Albums chart.[5][6][7] The album was supported by the release of one single: "The End", which released on July 5.[8] On August 12, 2022, Destroy Lonely, who signed to Opium in 2021, released his fifth mixtape No Stylist, which debuted at number 91 on the US Billboard 200 and number 57 on the US Top R&B/Hip-Hop Albums chart.[6][7][9][10] In October 2022, Ken Carson released deluxe edition to X, titled Xtended, containing 5 additional tracks.[11][12] In November 2022, Destroy Lonely released a deluxe edition to No Stylist, titled NS+ (Ultra), containing several new tracks.[13][14]
In May 2023, Destroy Lonely released his debut studio album If Looks Could Kill,[15][16][17] which was supported by the lead single of the same name, released on March 3, 2023, after the unreleased snippet became viral on TikTok.[18][19] The single debuted at number 30 on the US Hot R&B/Hip-Hop Songs chart.[20] If Looks Could Kill received mostly positive reviews from music critics. The album debuted at number 18 on the US Billboard 200, earning 29,000 album-equivalent units in its first week, becoming Lonely's highest-charting album.[21][22] In July 2023, Playboi Carti announced the dates for a global tour called "Antagonist Tour", alongside Ken Carson, Destroy Lonely, and Homixide Gang.[23][24][25][26] Later in September 2023, the U.S. leg of the tour was rescheduled to early 2024.[27][28][29][30][31]
In September 2023, Destroy Lonely released the deluxe edition of If Looks Could Kill, subtitled Director's Cut, containing all tracks from every edition (including vinyl, CD and digital versions).[32][33] In October 2023, Ken Carson released his third studio album A Great Chaos, which debuted at number 11 on the US Billboard 200, earning 49,000 album-equivalent units in its first week, and becoming Carson's first US top 20 album.[34][35][36][37] The album was supported by the release of one single: "I Need U", which released on Valentine's Day.[38] On May 31, 2024, Homixide Gang released their third studio album I5u5we5, being the duo’s first release under Interscope Records.[39][40] On July 5, 2024, Carson released the deluxe version of A Great Chaos, containing 7 new additional tracks; one of them being the single, "Overseas".[41][42] The single became his first entry on the US Billboard Hot 100, debuting at number 79.[43]
Destroy Lonely released his second studio album, Love Lasts Forever, on August 30, 2024.[44][45] The album debuted at number 1 on the US Top R&B/Hip-Hop Albums, marking his first number one on the chart. The album had also debuted at number 10 on the US Billboard 200, earning 37,500 album-equivalent units in its first week.[46] The album was supported by the release of one single: "Luv 4 Ya", which released on June 14.[47] On September 4, 2024, Destroy Lonely released the deluxe version of his album Love Lasts Forever subtitled V2.5 which added 10 new tracks to the project.[48]
On November 1, 2024, Ken Carson released the single "Delusional" in promotion for his fourth studio album, More Chaos.[49][50] The single debuted at number 49 on the US Hot R&B/Hip-Hop Songs.[51] Carson released the album on April 11, 2025, his twenty fifth birthday, and became his first album to reach the number 1 spot and his second album to enter the top 10 on the Billboard 200 and the Top R&B/Hip-Hop Albums respectively, earning 59,500 album-equivalent units in its first week, becoming his highest-charting and fastest-selling album.[52][53][54]
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Nine studio albums and two mixtapes have been released through the label.
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Studio albums
Mixtapes
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