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Orbit Baby
From Wikipedia, the free encyclopedia
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Orbit Baby is an American baby products company known for manufacturing travel systems and its patented SmartHub rotational interface.[1][2]It was founded by Bryan White and Joseph Hei in 2004 and is headquartered in Ventura, California.[3][4][5][2]
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History
Orbit Baby was founded by Bryan White and Joseph Hei, who met as undergraduates at Stanford University and worked together at the Palo Alto-based design company Ideo.[3][4][5][6] The company was initially based in Newark, California.[4][7] The founders developed their first product designs with the help of industrial designer Chris Loew.[2]
Orbit Baby launched its first product line in September 2006.[4] In the same year, the company’s products were featured in episodes of the television shows The Office and The L Word.[4]
In 2007, Orbit Baby released eco-friendly versions of its bassinet/pram products.[8]
Baby products company ErgoBaby acquired Orbit Baby in 2011.[9]
Orbit Baby launched the G3 travel system in 2014.[10]
In 2015, Orbit Baby introduced the Porter Collection, a luxury stroller collection with designs inspired by the Gilded Age.[1]
ErgoBaby sold Orbit Baby to the South Korean company Safian Group in 2016.[5][11]
In 2019, Orbit Baby eventually merged with an investment, branding, and distribution company to form Orbit Global.[5][11]
Braden Jones serves as the company’s current CEO.
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Products
Orbit Baby is known for manufacturing the Orbit Baby Travel System,[12][13][14] the G5 stroller,[15][16][17] the Stroll, Sleep, & Ride travel system,[5] and the Orbit Baby infant car seat.[18][19]Orbit Baby’s products also use the SmartHub, a circular dock that can be rotated and used with interchangeable seats.[1]
References
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