PURE Insurance

Privilege Underwriters Reciprocal Exchange (PURE) is an American property insurance company established in 2006.^[2]

PURE Insurance

Industry	Property insurance
Headquarters	White Plains, New York
Owner	Tokio Marine[1]

Business model

PURE caters to high-net-worth customers.^[3] It offers insurance for homes with a rebuild value of more than one million dollars, automobiles, watercraft, jewelry, art and other collections, personal excess liability (umbrella), and flood. The company is based in White Plains, New York.^[4] PURE is a member of the PURE Group of Insurance Companies (the PURE Group).^[5]

Breach of sanctions

Between 2018 and 2020 PURE Insurance assisted Viktor Vekselberg, a Russian oligarch, with $315,891 of transactions in breach of sanctions and was accordingly fined $466,200 by OFAC in 2023.^[6]

See also

• PURE Insurance Championship