Pacífico (beer)

Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer brewed in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.

Cerveza Pacífico Clara

Type	Beer
Manufacturer	Grupo Modelo
Country of origin	Mexico
Introduced	1899
Alcohol by volume	4.4%
Color	Clear

Advertising campaign for Pacifico Clara

History

Cerveceria del Pacífico in Mazatlán

It was first brewed in 1900 when three Germans, Jorge Claussen, Germán Evers and Emilio Radostits opened a brewery,^[1] the Cerveceria del Pacífico, in Mazatlán.^[2] Its label includes a picture depicting a lifesaver encircling a ship's anchor superimposed over the port's lighthouse hill, known locally as "Cerro del Crestón."^[3] In Mazatlán, the beer is available in three different size bottles: "cuartitos" (180 ml; 6 US fl oz), "medias" (350 ml; 12 US fl oz), and "ballenas" (950 ml; 32 US fl oz).^[3]

Alcohol content: 4.4 percent. "Clara" means clear, blonde, as opposed to "oscura" (dark).

The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954, which was later acquired by the Belgian-Brazilian Anheuser-Busch InBev company.

See also

• Mexican beer