Pam Coy

Pam Coy is a grocer and business owner based in Reedsburg, Wisconsin. She, alongside her father and brother, own and operate a grocery store, Viking Village Foods. The family also owns several related businesses in the community including a liquor store, gas station, and restaurant, among others.^[1]

Pam Coy
Occupation	Businesswoman
Years active	1989–present
Title	Owner of Viking Village Foods, Inc.
Awards	2021 Woman Grocer of the Year

Personal life

Pam Coy worked in her father's grocery business from when she was young.^[2] Coy graduated from Reedsburg Area High School in 1982.^[3] She went to UW-Baraboo and UW-Eau Claire for two years before coming back home to take over the grocery business.^[4] Coy took over as general manager of Viking Village Foods in 1989.^[2]

Career

The Viking Village Foods grocery store.

Pam Coy is the owner and general manager of Viking Village Foods since 1989, taking over her father's business. She also owns and manages other businesses including a convenience store, car wash, and restaurant.^[5][6] Under Coy's management, Viking Village Foods has expanded several times.^[7][5] In 2003 she oversaw the move to a larger building, and most recently had a renovation in 2020,^[8] which included adding an in-store pharmacy.^[9]

The store has participated in local events and initiatives. It has hosted summer cookouts that contributed funds to local causes such as the United Fund,^[10] and it has been involved in fundraising efforts for community projects, including support for a local splash pad.^[11] One of their events is a competition with the Baraboo store in an annual steak sandwich drive, each store raising money for their local high school athletics.^[12][7]

Awards and recognition

Pam Coy has received recognition within the grocery sector. In 2021, she was presented with the Woman Grocer of the Year Award.^[13][14][15] In 2011, she was recognized with the Excellence in Operations Award by the Wisconsin Grocers Association.^[16]