Pam Golding Property Group

Pam Golding Property Group (commonly referred to as Pam Golding) is an international real estate company that sells and leases properties in numerous markets. Founded in 1976 by realtor Pam Golding, the company is headquartered in Cape Town, South Africa.^[1]

Pam Golding Property Group

The Pam Golding on Main building in Kenilworth, Cape Town
Company type	Private
Industry	Real estate
Founded	1976; 49 years ago (1976)[1]
Founder	Pam Golding[1]
Headquarters	Cape Town, South Africa[2]
Area served	Sub-Saharan Africa United Kingdom Germany United States Spain Portugal Seychelles
Key people	Andrew Golding (CEO)[3]
Services	Property sales Property rentals Property management Property marketing Consulting
Divisions	Pam Golding Properties (PGP) Pam Golding Properties Africa Pam Golding Franchise Services
Website	pamgolding.co.za

Pam Golding Properties branch in Kenilworth, Cape Town, South Africa.

History

Pam Golding Property Group was founded by Pam Golding in 1976.^[4] The company opened an office in London in 1986.^[5]

In 2018, the Pam Golding Property Group acquired Cape Town-based online digital estate agency Eazi.com. CEO Andrew Golding stated that the acquisition would serve as part of the group's strategy to adopt an online, hybrid estate agency model, using technology to reduce costs, as well as access, to a greater degree, a higher volume, lower cost segment of the property market.^[6]

In the same year, the company announced a strategic joint venture partnership with BidX1, the second largest auction house in Britain and Ireland, for a digital auction platform.^[7]

Operations

The company is headquartered in Cape Town, South Africa.^[2] Pam Golding Property Group has a network of over 300 offices in Sub-Saharan Africa, as well as offices in the United Kingdom, Germany, Mauritius, and Seychelles. Pam Golding Property Group also facilitates property sales and residency in Spain and Portugal, as well as property sales in the United States.^[1]

Pam Golding Property Group operates the following companies:^[1]

• Pam Golding Properties (wholly owned, franchised branch office network for property sales and rentals)
• Pam Golding Projects and International (international marketing and sales of leisure projects)
• Pam Golding Property Management Services (residential sectional title division)
• Pam Golding Africa (sales and marketing network)
• Pam Golding Hospitality (advisory and agency services)
• Pam Golding Mortgage Origination (assistance with property loan information)

Partnerships and memberships

The company has a partnership with South African mortgage company ooba, of which the former's CEO, Andrew Golding, is a board member, and residence and citizenship planning company Henley & Partners.^[8]

Pam Golding Property Group also has partnerships with London-based real estate services company Savills, professional services company The Sable Group, is a member of Homecoming Revolution, the Southern Africa Luxury Association, The Luxury Network,^[9] and is registered with the Franchise Association of South Africa (FASA).^[10]

Corporate social investment

In 2015, the company launched the Heart of Gold Trust, aimed at nurturing young talent by investing in the education of youth who do not have adequate financial resources. The Trust partnered with the Make A Difference Leadership Foundation, through which individuals can apply for a Heart of Gold Trust scholarship.^[11][12]

Pam Golding Property Group was also a founding member of the Proudly South African initiative, aimed at promoting local purchasing, in order to combat poverty, inequality, and unemployment.^[13]

Awards

Pam Golding Property Group has won awards in categories in the Overseas Property Professional Awards, International Property Awards, African Excellence Awards, and has been awarded Superbrands Status.^[14]