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Pardot
From Wikipedia, the free encyclopedia
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Pardot is a marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools.[1]
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (October 2023) |
In October 2012, ExactTarget acquired Pardot for about US$95.5 million.[2][3] In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud.[4] In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming.[5]
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