Pasadena Now

Pasadena Now is an online magazine first published in April 2004 by James Macpherson and co-publisher Candice Merrill. Pasadena Now was established to serve the Pasadena, California-area community as an online source of news, information, and entertainment.

Pasadena Now

Type	Daily newspaper
Format	Online magazine
Founder(s)	2004; 21 years ago (2004)
Publisher	James Macpherson Candice Merrill
Headquarters	Pasadena, California
Website	pasadenanow.com/main/

Stance

Pasadena Now began by reporting on musical events, restaurant reviews, and other local news within Pasadena, California in 2004, and within three years had expanded to cover business and other topics. Macpherson is the magazine's editor and publisher, and Merill is the magazine's Events Editor and Chief Photographer.

For his work on the magazine, Macpherson has been called a pioneer of “glocal” news by US newspaper columnists.^[1] One of Macpherson's goals is to cover smaller, local events in depth that larger newspapers can no longer afford to do.^[2][3] Pasadena Now also publishes investigative reporting that affects the Pasadena community, especially on the topics of crime and law enforcement.^[4][5][6]

In April 2015, Pasadena Now launched Altadena Now, a community news website for Altadena, California, covering the community news and information that cannot be found in a daily or a weekly newspaper. Pasadena Sports Now was also launched in August 2016.

International reporters

In 2007, Pasadena Now hired two journalists in India to cover local Pasadena news.^[7][8] Macpherson argued that, due to the availability of information online (such as city council sessions) that it is possible for local coverage to be done by people in other countries for significantly lower wages.^[7] The decision was criticized by several professors of journalism, including Rob Gunnison at the UC Berkeley Graduate School of Journalism^[7] and Bryce Nelson at USC.^[8]