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Peak Design

US company that sells camera equipment From Wikipedia, the free encyclopedia

Peak Design
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Peak Design is an American design and manufacturing company specializing in travel gear, camera accessories, and lifestyle products. It was founded in 2010 by Peter Dering and started with a Kickstarter campaign for its Capture clip device. Peak Design is headquartered in San Francisco, California.

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History

Peak Design was founded in 2010 by Peter Dering. Its first product, the Capture Camera Clip, was launched on Kickstarter in 2011, raising over $360,000.[1] Since then, Peak Design has launched multiple products through crowdfunding platforms, including the Everyday Backpack and Travel Tripod.[2][3][4] The company is notable for its continued reliance on Kickstarter (its 14th campaign launched in March 2025) for funding new product launches as a way to avoid the typical venture capital route that many other successful crowdfunded companies take.[5]

Peak design received its B-Corp certification in 2019.[6]

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Products

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An example of a Peak Design bag

Peak Design offers a range of products designed for photographers, travelers, and everyday users. Its key product categories include camera accessories, travel bags, tripods, and mobile accessories.[3][7][8]

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Sustainability

Peak Design emphasizes environmental sustainability in its operations. The company became carbon neutral in 2018.[9] Many of its products are made using recycled materials, and its lifetime warranty policy promotes product longevity.[2][3]

In 2020, Peak Design co-founded the Climate Neutral Certified label, encouraging companies to measure, reduce, and offset carbon emissions. This initiative has grown to include hundreds of companies globally.[10][11]

Recognition

The company has received multiple design awards, including the Red Dot Design Award, iF Design Award, and ISPO Award, for its products.[12][13][14]

Controversies

In 2021 Peak Design accused Amazon for creating a copycat version of their Everyday Sling bag called, "Amazon Basics Everyday Sling".[15][16] Amazon later changed the name of the bag.[17]

After the killing of Brian Thompson, CEO of Peak Design, Peter Dering reported to police that the suspect was carrying a Peak Design backpack.[18] Dering and Peak Design received death threats after this reporting.[19][20] According to Dering, no private customer information was provided to the police.[21]

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References

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